The challenge
Engineering an industrial heavy machinery exhibition booth reflecting Sany’s engineering dominance with reinforced load-bearing floors and executive negotiation suites.
Our approach
- High-capacity structural steel floor platform supporting heavy machinery and scaled excavator displays.
- Monumental red-and-white graphic backdrop anchored by razor-sharp 3D illuminated Sany lettering.
- Enclosed VIP lounge designed for quiet high-value commercial transactions.
- Rigorous coordination with venue crane operators and heavy-machinery logistics.
Outcome
The 2026 Sany booth commanded undeniable authority across the construction and mining exhibition halls.
