The challenge
Constructing a large-scale exhibition booth at ICE BSD representing Indonesia’s largest convenience network with fluid, high-volume visitor circulation.
Our approach
- Clean white canopy structure highlighted with signature Indomaret brand stripes.
- Open-access retail shelving showcasing private label and featured merchant products.
- Integrated digital service information panels (Klik Indomaret and digital payments).
- Balanced spotlight distribution illuminating product displays uniformly.
Outcome
The ICE BSD Indomaret booth delivered exceptional visibility and hosted thousands of seamless consumer and partner interactions.
